The best email marketing idea may be summed up in three words – Give to get.
Think about this concept from the customer’s point of view. They are already barraged with marketing from a variety of sources and they get tired of feeling as if the business owner is only interested in the money they have in their wallet or the credit their willing to accept to purchase your products or services.
How strange must it seem to the consumer to have a business owner who openly expresses an interest in finding ways to freely extend a benefit? This concept reminds me a bit of the movie Miracle on 34th Street. Remember when Santa sent customers to other stores if Cole’s was too expensive. The result was that many consumers discovered a heightened devotion to the fictional department store.
When you use email marketing to educate and inform customers about your product or service you make significant strides toward the ideal goal of giving to get.
Every business owner understands that you need to spend money to make money. In a parallel way you need to expend yourself on behalf of your potential customers in order to earn their trust and potential loyalty – both are highly valued and carefully given.
Many businesses are finding that their email marketing efforts yield less than modest results when they buy or rent a list. There’s a reason why this approach doesn’t work well if your approach is intended to be ‘give to get’.
In a give to get mentality you are concerned about the individual and in forging connections between your business and the consumer’s interest in your products or services. When you deliver an email marketing campaign to someone not acquainted with your site there is very little opportunity for them to consider your email as personal interest, it can only be viewed as either a mild intrusion or potential spam. It’s an easy decision to redirect this type of email to the delete folder.
A health food company developed a program that encourages people to give up unhealthy snacks for one of their healthy snacks. Television advertisements show this business in a booth that is reminiscent of a lemonade stand. Individuals bring snacks to trade. The end pitch allows anyone to go to their website for a free snack. The emotional connection between a common roadside stand and genuine people make the advertisement appealing and memorable.
The website extension of the offer features health information and articles on moving toward a healthy lifestyle. Visitors can make the choice to receive heath bulletins (email marketing) to continue to foster better health.
What was end result of this highly successful campaign? Giving to get meant a lot of free snacks in a bold attempt at boost traffic building and list building with an email marketing follow-up that capitalizes on this companies concern for the health of their customers.
This is just one example of what ‘give to get’ email marketing looks like. How could this type of email marketing improve the potential trust your site visitors have in your business?
Published At: http://www.isnare.com
Blog Archive
-
▼
2009
(431)
-
▼
April
(388)
- motivational coaching
- Success: No Intelligence Required
- Top 5 Mistakes Newbies Make In Internet Marketing
- Innovation in Inspiration
- It's a brand new year - but will you get it right ...
- High Energy
- Certainty: The Foundation of Life
- Desire: The Fuel for Success
- Visualizing your Success
- My On Going Struggle With Dyslexia And Success
- Motivating Staff Explained
- Motivational Strategies For Your Workouts So You F...
- Optimism in Building Self Esteem
- Letting the Miracle Happen 3
- Letting the Miracle Happen 2
- Letting the Miracle Happen
- Searching The Essentials
- Family and its Importance in Maximizing Our Potential
- Motivational Makeover
- Motivational speaker Gavin Ingham interviews goal ...
- The Gift of Inspiration
- An Inspiration a Day Keeps the Doctor Away
- The power of incentives
- How to learn Chinese? - A guide for beginners
- Goal Setting
- Dieting and Quick Weight Loss
- The Treadmill Advantage
- Career Goal Setting – How to Achieve Success
- How To Get Yourself Motivate To Achieve The Body O...
- Daily Exercise Routine
- Is Wealth A Motivating Factor For You?
- How To Stay Away From Negativity
- Bootcamp Workouts Online - How To Stay In A Bootca...
- Using Positive Thinking and Body Language
- High Speed Inspiration
- Emotional Intelligence - Building the Framework fo...
- Life Change Through Affirmation
- Key motivational factors: 10,000 dollars for every...
- America Re-Motivated
- Affirmation
- Maximizing Your Sales Function
- Take the Pain Out Of Change
- A Weight Loss Failure Study?
- Weight Loss Vision Board
- Motivational Strategies For Your Workouts So You F...
- Turn Into Your Ideal Sales Person
- How Do You Lift from Laziness?
- Motivate Staff & You will be Seen As An Incredible...
- Leadership Training: How to Motivate & Increase Yo...
- The Magic of Inspiration
- How to Motivate Today's Youth
- Preparing People for Success with Leadership Coach...
- 6 Proven Secrets for Effective Goals
- Astrology And Life Choices
- Believe and Become - Activating the Power of Posit...
- Search Finest Ideas For Your Blog
- Youth Motivational Speakers - Getting Into The Wor...
- Free To Government Motivational Speakers Inform Ab...
- Accept Your Inheritance Today
- Be a Superhero in the Workplace
- It Takes Courage to Develop Confidence
- Are Online Colleges Right For You?
- Increase Your Success in Life With Laughter!
- Where can you use a Team Building Event?
- Coaches Have Lives Too! Achieving Balance in Your ...
- How To Constantly Focus On Success With A Simple P...
- Hypnosis and its Benefits
- How to Stay Motivated Despite Negative People
- How To Learn Japanese With Using Audio
- Is Weight Training Earlier In The Day Helpful For ...
- Become a Master of your own Destiny
- Digital Kitchen Scale: Just The Trick You Need
- All About Optimum Sports Nutrition
- Creative Inspiration - How To Have It
- Super Mind Evolution System
- High Intensity Exercise Too Hard? Not Anymore!
- Simple Tips on How to Get Perfect Abs
- Why Sales Letter Writing Needs Motivation?
- Young Entrepreneurs – 5 Keys to Success
- Motivation: What Works?
- Finding Your Motivation
- Coaching: Who Motivates The Motivator?
- Motivating Staff Explained
- 6 key steps to Manifesting your Desires and Achiev...
- Get Motivated? Plenty of Excuses Why Not To
- Self Motivation Will Determine Your Online Success
- Developing A Self-Motivation Strategy
- Motivation in the workplace: How to motivate yours...
- How To Get Unlimited Weight Loss Motivation
- The Motive of Motivation
- Motivational Speech Examples
- Anthony Robbins: The Best Leadership Motivational ...
- Motivation to Exceed Expectations
- Motivation and Five Steps to Lasting Change
- What Triggers Your Motivation?
- Employee Motivation Tips
- A Practical Guide to Employee Motivation
- Kick-Start Your Motivation!
- Motivation - 12 powerful self motivation technique...
- Sweet Success; Becoming contagious with spontaneou...
-
▼
April
(388)
Blogroll
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment